Ok, I get that Mike Rowe and Ford trucks are a commercial match made in heaven. The host of "Dirty Jobs" and the makers of "Built Ford Tough" go hand in hand - I don't have a problem with that. But why is he in the showroom talking to Ford salesmen in suits? Why isn't he showing us just how dirty and tough Ford trucks really are? I don't want to see Mike Rowe out of his element selling me a truck. I want to see him knee deep in his element proving to me why it's the only truck you could dream of getting dirty.
Maybe I missed a suite of commercials that already did this, but even if I did, they should never have gone away from it.
That's just my 2 cents.